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COLLINS COFFEE HOUSE

Project type

Commercial

Location

Melbourne, Australia

Creative direction and styling by Tamarra McNaught, founder of TITO STYLE.

A branding campaign for Collins Coffee House, an official sponsor of Melbourne Fashion Week, built around the venue's signature high tea. A Regency-inspired story of velvet tailoring, silk taffeta and ostrich feathers, staged among fine china and panelled heritage rooms in Melbourne, Australia, with a creative team of more than 20 led on set.

Featuring Alin Le' Kal, Dom Bagnato and V & J Menswear, with jewellery by Franco Jewellers, headpieces by Blinged, accessories by Chusette and footwear by Dolci Firme.

Photography by Lana Baker. Film by Yulia Sprenger.

Burgundy Alin Le' Kal silk taffeta gown with a Blinged jewelled headband, Franco Jewellers pearls and Dolci Firme heels, reclining across a tufted gold velvet sofa at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Burgundy Alin Le' Kal silk taffeta gown with a Blinged jewelled headband, Franco Jewellers pearls and Dolci Firme heels, reclining across a tufted gold velvet sofa at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Couple in a burgundy Alin Le' Kal gown with Franco Jewellers pearls and a teal Dom Bagnato velvet three-piece suit with V & J Menswear shirt and tie, beside a marble high tea table at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Couple in a burgundy Alin Le' Kal gown with Franco Jewellers pearls and a teal Dom Bagnato velvet three-piece suit with V & J Menswear shirt and tie, beside a marble high tea table at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Woman in a burgundy Alin Le' Kal gown and Blinged pearl headband resting on the shoulder of a man in Dom Bagnato teal velvet with a Chusette floral cravat, at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Woman in a burgundy Alin Le' Kal gown and Blinged pearl headband resting on the shoulder of a man in Dom Bagnato teal velvet with a Chusette floral cravat, at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Close portrait with a Blinged jewelled headband, Franco Jewellers pearl necklace and earrings and an Alin Le' Kal burgundy bodice, holding a ruby coupe glass, at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Close portrait with a Blinged jewelled headband, Franco Jewellers pearl necklace and earrings and an Alin Le' Kal burgundy bodice, holding a ruby coupe glass, at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Arm-in-arm couple in an Alin Le' Kal burgundy corseted gown and Dom Bagnato teal velvet tailoring, raising a coupe glass beside strawberries and fine china at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Arm-in-arm couple in an Alin Le' Kal burgundy corseted gown and Dom Bagnato teal velvet tailoring, raising a coupe glass beside strawberries and fine china at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Man in a Dom Bagnato teal velvet double-breasted suit with a V & J Menswear shirt and Chusette floral cravat and pocket square, leaning over a high tea table of scones and gilded china at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Man in a Dom Bagnato teal velvet double-breasted suit with a V & J Menswear shirt and Chusette floral cravat and pocket square, leaning over a high tea table of scones and gilded china at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Three guests on a gold velvet sofa, a burgundy Alin Le' Kal taffeta gown, a Dom Bagnato teal velvet suit and a pink ostrich feather Alin Le' Kal gown with Blinged headbands, behind a tiered high tea stand at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Three guests on a gold velvet sofa, a burgundy Alin Le' Kal taffeta gown, a Dom Bagnato teal velvet suit and a pink ostrich feather Alin Le' Kal gown with Blinged headbands, behind a tiered high tea stand at Collins Coffee House, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

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