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THE RED HEART CAMPAIGN

Project type

Commercial.

Location

Melbourne, Australia

Creative direction and styling by Tamarra McNaught, founder of TITO STYLE.

A campaign shoot for The Red Heart Campaign, created for billboards, brand imagery and social media, and cast with everyday Australians rather than professional models. Slogan tees and hoodies were styled with tailoring, denim and utility pieces to carry a message about women's safety with strength and style.

Featuring The Red Heart Campaign apparel and Dref, with footwear by Edward Meller, leg warmers by Chusette and millinery by Lack of Color.

Photography by Paula Marszalek.

Orange art-print tee and red slogan tee from The Red Heart Campaign, styled with a red Lack of Color hat and Edward Meller sandals in a two-person studio pose, in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Purple The Red Heart Campaign slogan tee with grey cargo pants, aviators and leopard Edward Meller sandals in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Sand The Red Heart Campaign She Matters hoodie with khaki cargo joggers and a pink sweater tied at the waist, reaching upward in movement, in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

White The Red Heart Campaign She Matters tee with a red maxi skirt, a red blazer over one shoulder and red Edward Meller sneakers in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Pink The Red Heart Campaign hoodie with a rainbow symbol print, white trousers and purple Chusette leg warmers in a balanced dance pose, in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Two women in The Red Heart Campaign graphic tees, one standing in a chain-trim cap and one seated in a chrome sling chair in green glasses and Edward Meller sneakers, in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Red The Red Heart Campaign slogan tee with black joggers and a wide-brim red Lack of Color hat in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Two women in The Red Heart Campaign tees, one carrying a black leather jacket and one in a lime puffer over a Stop Killing Women tee, with Edward Meller shoes, in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Black The Red Heart Campaign Medusa print tee with khaki trousers, a cap and red Edward Meller sneakers in a low crouch, in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Pink The Red Heart Campaign hoodie with white trousers, purple Chusette leg warmers and mirrored aviators, reclining on the studio floor, in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Black The Red Heart Campaign feminist tee with yellow shorts and black Chusette leg warmers, seated on a chrome chair, in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Three people in The Red Heart Campaign tees, one holding a red Lack of Color hat, styled with a red maxi skirt, grey tailoring and Edward Meller shoes, in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Orange The Red Heart Campaign art-print tee with grey split-hem wide-leg trousers and Edward Meller sandals, holding sunglasses, in Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

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