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LANA

Project type

Personal Branding

Location

Chadstone, Melbourne, Australia

Creative direction and styling by Tamarra McNaught, founder of TITO STYLE.

A personal branding shoot in Chadstone, Melbourne, Australia, built around a woman who works behind the scenes of beauty and in front of the crowd. Nine looks move from rooftop colour to after-dark glamour, each styled to show a different side of the same unmistakable presence.

Featuring ASHAALIA, Corde Couture, Lulu Zagame, SHEIKE and Tulle Addict, with footwear by Edward Meller and eyewear by Rhodin.

Photography Daniel Costanzo and videography Anastasiia Chrysostomou.

SHEIKE emerald draped gown and Edward Meller heels, leaning back against a sculptural rooftop installation under an open sky in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

SHEIKE emerald draped gown and Edward Meller heels, leaning back against a sculptural rooftop installation under an open sky in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Close personal branding portrait in an ASHAALIA crystal-embellished white bustier with chandelier earrings in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Close personal branding portrait in an ASHAALIA crystal-embellished white bustier with chandelier earrings in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

ASHAALIA crystal bustier and white mini skirt with Edward Meller heels, reclining on a timber table in warm, moody light in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

ASHAALIA crystal bustier and white mini skirt with Edward Meller heels, reclining on a timber table in warm, moody light in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

ASHAALIA white crystal two-piece and Edward Meller heels, seated on a timber table glancing to the side, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

ASHAALIA white crystal two-piece and Edward Meller heels, seated on a timber table glancing to the side, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Lulu Zagame navy jumpsuit, seated at a bistro table beside a hanging plant, for a personal branding shoot in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Lulu Zagame navy jumpsuit, seated at a bistro table beside a hanging plant, for a personal branding shoot in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Corde Couture black macramé rope dress with Edward Meller heels, legs crossed on a grey leather sofa, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Corde Couture black macramé rope dress with Edward Meller heels, legs crossed on a grey leather sofa, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

ASHAALIA lilac satin mini dress with Edward Meller heels, holding a cocktail at a bar framed by blossom, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

ASHAALIA lilac satin mini dress with Edward Meller heels, holding a cocktail at a bar framed by blossom, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

ASHAALIA lilac satin mini dress and Edward Meller heels, seated on a timber bar for a personal branding shoot in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

ASHAALIA lilac satin mini dress and Edward Meller heels, seated on a timber bar for a personal branding shoot in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

SHEIKE black off-shoulder mini dress with Rhodin cat-eye sunglasses and Edward Meller heels against a chinoiserie curtain in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

SHEIKE black off-shoulder mini dress with Rhodin cat-eye sunglasses and Edward Meller heels against a chinoiserie curtain in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Tulle Addict aqua tulle gown with Edward Meller sandals, spilling down terrazzo stairs, hand to face, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Tulle Addict aqua tulle gown with Edward Meller sandals, spilling down terrazzo stairs, hand to face, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Tulle Addict aqua gown and Edward Meller sandals, one leg crossed through sheer layers on a curved staircase, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Tulle Addict aqua gown and Edward Meller sandals, one leg crossed through sheer layers on a curved staircase, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

SHEIKE orange one-shoulder dress with Edward Meller sandals, hands framing the face against sculptural cactus, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

SHEIKE orange one-shoulder dress with Edward Meller sandals, hands framing the face against sculptural cactus, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Laughing candid in a SHEIKE orange bow dress, holding Edward Meller metallic heels beneath rooftop umbrellas, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Laughing candid in a SHEIKE orange bow dress, holding Edward Meller metallic heels beneath rooftop umbrellas, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

SHEIKE orange one-shoulder dress and Edward Meller sandals, arms outstretched on a green banquette in a rooftop cactus garden, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

SHEIKE orange one-shoulder dress and Edward Meller sandals, arms outstretched on a green banquette in a rooftop cactus garden, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Tulle Addict pink satin rosette two-piece with Edward Meller heels, reclining across a dark tiled bar, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Tulle Addict pink satin rosette two-piece with Edward Meller heels, reclining across a dark tiled bar, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Tulle Addict pink satin rosette bandeau and sculpted skirt with Edward Meller heels, seated on a tiled bar holding a cocktail, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

Tulle Addict pink satin rosette bandeau and sculpted skirt with Edward Meller heels, seated on a tiled bar holding a cocktail, in Chadstone, Melbourne, Australia, creative direction and styling by Tamarra McNaught, founder of TITO STYLE

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