Editorial vs. Commercial: The Art of the Visual Story

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In fashion, every frame whispers a story. Editorial styling is where imagination runs wild -think avant-garde looks, daring silhouettes, and cinematic drama splashed across magazine pages or gallery walls. It’s the realm of art, mood, and boundary-pushing creativity.

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Commercial styling, by contrast, is about connection. It’s where polished, relatable visuals meet market appeal - each image meticulously designed to sell a product, shape a brand identity, or make a campaign unforgettable.

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No matter the brief, Tamarra Mc Naught of TITO STYLE is your sartorial secret weapon. With over 25 years of industry expertise, a glittering network of Australian and international designers, and an intuitive knack for translating brand DNA into visual poetry, Tamarra delivers beyond expectations. Her editorial work has been featured in over 75 countries, and her commercial campaigns have transformed brands from quiet contenders into headline-makers.

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Why Work With TITO STYLE?

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Fashion is more than fabric; it’s the narrative thread of your brand. From bold editorial spreads to sleek commercial campaigns, I curate looks that resonate, inspire, and sell - all while saving you precious time (and the occasional grey hair).

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Here’s how the magic unfolds:

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✦ Creative Briefing — We dive deep into your concept, mood, and story arc to ensure every look aligns with your brand's voice.

✦ Fashion Curation — I source a mix of designer pieces, bespoke creations, and on-trend essentials to craft a cohesive aesthetic that pops.

✦ On-Set Styling — Flawless execution is my mantra. Every hem, tuck, and drape is meticulously refined to camera-ready perfection.

✦ Final Edits & Wrap-Up — Post-shoot, I collaborate with your creative team to finesse the final narrative, ensuring your visuals are polished and campaign-

    ready.

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Whether you’re after a moody editorial masterpiece or a commercially driven, on-brand campaign, TITO STYLE ensures your visuals speak volumes - and resonate long after the final shot.

Please refer to her PORTFOLIO to see examples of her work.

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